Social Presence Refresh
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Brand Identity Design
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Content Systems
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Social Presence Refresh • Brand Identity Design • Content Systems •
AMSP DESIGN / SERVICES
Design support built around what your business actually needs.
Maybe your brand needs a stronger foundation. Maybe the brand is fine, but your social presence or everyday marketing materials have not kept up. Or maybe you already know exactly what you need designed. I start by understanding what is actually getting in the way, then scope the work around the right level of support.
One creative partner. The right level of support.
01 / FIND YOUR STARTING POINT
Four ways I can help you show up better.
You do not need to know the perfect project name before you reach out. Start with the option that sounds closest to what is happening in your business. I will review what you already have, what you are trying to improve, and whether that service is actually the right fit before we move forward.
Social Presence Refresh
Your brand exists. Your social profiles have not kept up.
A coordinated refresh for the social platforms that matter most to your business, including profile visuals, banners, light copy refinement, supporting graphics, and practical implementation guidance.
Starting at $1,499
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Explore Social Presence ↓
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Brand Identity & Refresh
The business has evolved. The brand needs to catch up.
Build or refresh the visual system behind your business so the logo, color, typography, imagery, applications, and guidelines work together instead of living as disconnected pieces.
Starting at $2,999
Explore Brand Identity ↓
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Brand & Content Systems
Your brand exists. Using it consistently should not take.
Practical Canva tools, reusable templates, organized brand assets, and usage guidance that make everyday marketing easier to create without starting from scratch every time.
Starting at $1,499
Explore Brand & Content Systems ↓
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Project-Based Design
You know what you need. You just need it designed well.
One-off creative support for business cards, flyers, presentations, event materials, apparel, marketing collateral, social graphics, and other clearly defined design needs.
Starting at $150
Tell Me What You Need ↓
Starting investments reflect the scope described below. Your final recommendation, quote, and timeline are confirmed before work begins.
Social Presence Refresh
Your business can be doing great work and still look disconnected when someone finds it online.
If your brand already exists but LinkedIn, Facebook, Instagram, YouTube, or another key profile feels outdated, inconsistent, incomplete, or generic, this service brings those touchpoints back into alignment. I use the brand you already have, clarify what each profile needs to communicate, and create a more cohesive presence across the platforms that actually matter to your audience.
STARTING AT
$1,499
TYPICAL TIMELINE
3 to 4 weeks
Implementation support covers minor launch adjustments to approved assets, not new concepts, platforms, or campaigns.
This is probably a fit if…
- Your profiles do not reflect where your business is today.
- Different platforms look unrelated or use outdated graphics.
- Banners, bios, Featured areas, or highlights are underused.
- You have usable brand direction and do not need a full rebrand.
What is included
- Audit of up to three agreed social profiles.
- Messaging and profile-direction recommendations, plus light refinement of bios, headlines, short About text, and CTA wording.
- One approved visual direction with two initial layout variations for the primary banner or lead profile concept.
- Platform-specific banners or covers and one approved profile-image treatment per platform where needed, plus up to two supporting profile graphics total and up to five simple Instagram Highlight icons when Instagram is in scope.
- Platform-ready exports organized by platform, upload guidance, and 14 days of minor implementation support.
A usable brand foundation: approved logo files, established colors and typography, supporting imagery where needed, current profile links, and accurate business information.
Not a logo redesign, full rebrand, ongoing social-media management, recurring content production, or full copywriting engagement. Editable source files are not a standard deliverable.
Brand Identity & Refresh
Sometimes the problem is not how the brand is being applied. The brand itself no longer fits the business.
Maybe you started with a logo but never built the system around it. Maybe the business has changed enough that the original identity no longer represents the quality, personality, audience, or direction of the company. Brand Identity & Refresh projects create a clearer visual foundation that can actually support the way your business needs to communicate now and next.
STARTING AT
$2,999
TYPICAL TIMELINE
5 to 7 weeks
Understand → Explore → Design → Build. Each phase is approved before the next one begins.
This is probably a fit if…
- You have outgrown an identity that once worked.
- You have a logo, but little direction for color, typography, imagery, or usage.
- Your materials look inconsistent because there is no visual system behind them.
- You are building something new and want a considered foundation.
- Employees, partners, or vendors need a system they can use consistently.
What the project can include
- Discovery and strategy foundation around your business, audience, positioning, personality, and visual criteria.
- Creative-direction exploration through curated moodboards and visual territories.
- Primary logo, secondary logo, brand mark, and the approved adaptations the identity requires.
- Color, typography, supporting visual language, and photography or imagery direction.
- Practical brand guidelines and quick-reference documentation where useful.
- Two selected real-world applications, chosen around your business.
- Organized digital and print exports, approved core identity source files, and a final handoff walkthrough.
A clear picture of your business, audience, goals, and existing materials. The scope and documentation level are defined around the complexity of the identity and who needs to use it.
Website design, naming, long-form copywriting, unlimited applications, ongoing marketing, and third-party production or licenses are not automatically included.
Brand & Content Systems
Your brand can be perfectly usable and still be difficult to use every day.
If every announcement, promotion, story, post, or marketing graphic starts with another search through Canva, the problem may not be the brand itself. You may simply be missing the tools that make the brand practical. Brand & Content Systems turn an existing identity into reusable, organized assets that make everyday visual communication easier to create and more consistent.
STARTING AT
$1,499
TYPICAL TIMELINE
2 to 4 weeks
This is a developing offer. The exact template set, starting investment, and timeline are confirmed during scoping.
This is probably a fit if…
- Routine marketing graphics take too much time to create.
- You or your team keep starting from scratch in Canva.
- Posts and promotions look different despite a usable underlying brand.
- You want templates built around the content you actually create.
- You want more self-sufficiency without a blank canvas every time.
A system built around your needs
- Canva Brand Kit setup or cleanup with approved logos, colors, fonts, and visual assets.
- Organized logos, imagery, and reusable brand elements in the agreed workspace.
- A defined template set, typically around 6 to 10 recurring content or marketing needs.
- Relevant formats such as announcements, promotions, events, educational posts, service highlights, and Story backgrounds.
- Practical content-category guidance and constrained layouts that are easy to update consistently.
- A short usage guide and client walkthrough or training, with a recorded tutorial where useful.
An existing usable visual identity. Light file cleanup or organization can be scoped, but creating an identity from an unusable logo is a different engagement.
This is not a hidden rebrand. Logo redesign, ongoing monthly content creation, social-media management, editorial calendars, unlimited templates, and paid licenses are not included by default.
Project-Based Design
Sometimes you do not need a new brand or a new system. You just need the next thing designed properly.
AMSP also takes on selected one-off design projects for businesses that already know what they need. If the brand is working and the project is clearly defined, I can step in for the piece itself without turning it into a larger engagement.
STARTING AT
$250+
TYPICAL TIMELINE
Defined by the deliverable
This is a developing offer. The exact template set, starting investment, and timeline are confirmed during scoping.
This is probably a fit if…
- Your brand is working and you have a clearly defined design need.
- You need a presentation, flyer, brochure, one-pager, or business card.
- You need event materials, social graphics, signage, apparel, or digital ads.
- You want focused support without a larger package.
What is included
- A short brief and review of the existing brand and assets.
- A clear scope, timeline, and project quote before design begins.
- Design and production preparation for the agreed deliverable.
- Up to two rounds of consolidated revisions for a standard one-off engagement, unless the proposal states otherwise.
- Final production-ready or platform-ready files appropriate to the project.
- Printer or vendor coordination when it helps and is included in scope.
The existing brand assets and information needed to produce the piece. If the request exposes a deeper foundation problem, I will explain it before recommending another service.
Printing, shipping, paid fonts, stock imagery, and other third-party costs are client-paid unless explicitly included. Editable source access is defined in the scope.
06 / THE RIGHT FIT
Not sure which service you need? That is completely fine.
Most clients do not show up with a perfectly defined project brief, and I do not expect you to diagnose the solution before we talk. Choose the option that feels closest, tell me what is not working, and share what you already have. I will review the business and the existing materials before our conversation so we can figure out the right place to start.
If a smaller solution is enough, I will tell you. If the issue is deeper than the service you originally selected, I will explain why before we scope anything.
07 / HOW WORKING TOGETHER WORKS
A clear process from first conversation to final handoff.
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Tell Me What Is Going On
Share what is not working, what you already have, and what you hope will be different.
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Kick Off + Align
Provide the agreed assets and approve the direction before the design work moves forward.
I want you to know what is happening, what I need from you, and what the next decision is throughout the project. The exact creative process changes depending on the service, but the overall client experience follows the same basic path.
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Book a Project Intro Call
I review your inquiry before our conversation. Appointments require at least 24 hours of notice.
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Create + Refine
Review the work at clear checkpoints and share consolidated feedback to refine the agreed direction.
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06
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Define the Right Scope
I recommend the right level of support, with deliverables, investment, and timeline clearly defined.
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Approve + Handoff
Receive organized final files and the guidance needed to put the work to use.
08 / A FEW PRACTICAL QUESTIONS
Before we get started.
You do not need a perfect brief to get started.
Tell me what feels outdated, inconsistent, difficult to maintain, or simply not like the business anymore. I will review what you share before our conversation and help determine the right place to start.
Project inquiries are not open on this site yet.
09 / YOUR NEXT STEP